Sport Management and Marketing at SEU
The Saint Elizabeth University (SEU) B.S. in Sport Management and Marketing Program
prepares students for entry level employment in areas including advertising, promotion,
sport marketing, management, administration, and customer engagement in sport and
sport-related organizations, as well as high school administration, athletic director
positions and community-based organizations. Emphasizing critical thinking and ethical
decision making, with curriculum focusing on both management and marketing, there
is a variety of career options open to SEU’s graduates.
Program Offerings
The Bachelor of Science in Sport Management and Marketing will prepare students for
entry-level employment in areas including advertising, promotion, sports marketing,
management, administration, and customer engagement in sport and sport-related organizations.
The program seeks to promote a learning environment that expands students' ability
to effectively address sport business and management issues using critical thinking,
creative problem solving, and innovative decision-making. With a strong liberal arts
foundation, our graduates are prepared for management and marketing roles while having
developed into competent, ethical and responsible sport management professionals.
Undergraduate
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
See Requirements
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
See Requirements
Additional Programs
SEU Voices
“Graduating from the Business Administration Program has been one of the most rewarding experiences of my life. The program challenged me to think strategically, lead with confidence, and approach problems with a solutions-oriented mindset. I leave not only with knowledge, but with the skills and resilience to thrive in the business world.”
TraceyAnn Robinson, Alumni, December 2025
“The Business Program (Sport Management and Marketing Major ) at Saint Elizabeth University was one of the best experiences that I had while attending the University. From learning the basics of Sport Management and Marketing to moving on to the more advanced courses, I wouldn’t have done it without the people in the department. From all the hours I spent in their offices going over class topics, talking about career paths, and being flexible during baseball season are things I will always be grateful for.”
Stephen Crandall, Class of 2026
Sport Management and Marketing
Program Contact
Prof. Wendy Hahn, M.B.A., CPA
Department Chair, Associate Professor
Director of Undergraduate Business Administration, Sport Management and Marketing
(973) 290-4168
whahn@steu.edu
Henderson Hall 2nd Floor 202D
Prof. Michael Albanese, M.B.A.
Assistant Professor
(973) 290-4167
malbanese@steu.edu
Henderson Hall 202C
Prof. Samuel Furci, M.P.A.
Visiting Assistant Professor
(973) 290-4167
sfurci@steu.edu
Henderson Hall 202A